our logo

Like everything else at CHOC, our logo has a story behind it.

When we first started planning the business, we knew we wanted our branding to feel personal. While experimenting with ideas, Nicole used an illustration of our dogs that had originally been commissioned for our wedding invitations in 2023 as a temporary placeholder.

The more we looked at it, the more we realised it perfectly captured what CHOC is all about. Rather than replacing it, we decided to build our brand around it.

Today, our logo is a daily reminder of why CHOC exists. It represents the animals who inspired us to create the business, the trust they place in us every day, and our commitment to providing thoughtful, individual care for every companion we have the privilege of looking after.